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El Seed | This is Just a Phrase in Arabic | Los Angeles

A Justin Mashouf video. 

A small social experiment, ‘This is just a phrase in Arabic’ tests the prejudice of the viewer. What do Arabic language and Arabic letters represent in North American mainstream culture? Are these letters strange and obscure, conjuring pictures of burning buildings and irrational extremists? This is a commentary on the fanfare surrounding Arabs, Persians, and Muslims in general. This experiment aims to measure how a simple, innocent phrase in Arabic is perceived through the lens of ordinary North Americans exposed to a stream of unconscious prejudice and derogatory stereotyping.